NAJIHAH MY DESIGN: 2016

Task1

We have to participate in any competition is still open for graphic design but I choose to participate in the competition art painting contest. The competition theme is rediscovering nature & environment. I decided to make painting titled is the spirit of paddy in Kedah. The medium for this painting is acrylic.

The Spirit of Paddy in Kedah

The spirit of paddy are assume as a woman. According the stories of elders, she was found. Ostensibly a time there were

two spouses. The husband was only into the field until sometimes become so long. The wife does not know what her husband

did in the field. She did not dare to go to the field as prohibited by his husband. Suddenly one day, somehow the wife heard people

talking in the field. In that time, the husband was in the field. She stalked, and there is a young lady. So that, there was a great

fight until the spirit of the field run away left the field. From that day, the life of the husband and wife were not happy anymore.

Ostensibly, the spirit of paddy is not there in Kedah. According next stories, since the hit rice (not yet treading), paddy sprit began

to flee to Siam. She fears for the act of hit. Siamese said they would keep the rice better then Malays. That is why some people said,

if we do not have any tips to start sowing, planting or cut though, sufficient to face the direction to Siam.

Visual Analysis “ Paddy Spirits”

Aesthetics meaning in art

Definition of aesthetics is deriving from the Greek word for perception (aesthetics), and first used in the 18th century by German

philosopher Alexander Baumgarten, the term “ aesthetics” refers to those principles governing the nature and appreciation of

beauty, especially in visual art. Academically speaking, aesthetics refers to the branch of philosophy which deals with issues

of beauty and artistic taste.

- My aesthetic is “ Paddy Spirit” in Kedah

- The spirit of paddy are assume as a women.

- Paddy spirit also be related to spouses a husband and wife

Metaphor meaning in art

A visual metaphor is the representation of a person, place , thing , or idea by way of a visual image that suggest a particular

association or point of similarity.

Modern advertising relies heavily on visual metaphors. For example, in a magazine ad for the banking firm Morgan Stanley , a

man is pictured bungee jumping off a cliff. Two words serve to explain this visual metaphor ; a dotted line from the jumper’s head

point to the word “ You”, another line from the end of the bungee cord points to “Us”. The metaphorical message - of

safety and security provided intimes of risk - is conveyed through a single dramatic image.

Mood board

Sketches Drawing for Competition

This sketches I choose to doing painting

Art Painting for Competition

Task 2

After finish doing the painting we have to doing integrated design strategy related to the painting that we make. In this this task I doing the basic product for my own gallery art the name is Oryza sativa.Meaning of Oryza Sativa Paddy had filled out, getting down“ this message if often heard as a smart message there the words is devised from the philosophy of life of paddy plants can serve as a lesson for those who want reflect and think.

Integrated Design Strategy