task 1:basic color studies
(my creative color wheel)
students are required to produce a creative color wheel based on the primary , secondary and tertiary colors. Students are required to sketch a color wheel in a creative style of their own based on one's creativity. Then, students are required to apply the primary , secondary and tertiary colors on the sketches.
intro to color studies
A color circle , based on red ,yellow and blue is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then ,scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. In reality, and color circle or color wheel which presents a logically arranged sequence of pure hues has merit
color is defined as " an attribute of things that result from the light they reflect ,transmit , or emit in so far as this light causes a visual sensation that depends on its wavelengths"The Free Dictionary,2009)
primary colors
These colors are the three colors that can not be created by mixing other color.The color are red, blue and yellow . Primary color can be combined to make secondary colors.
secondary colors
These colors consist of two primary colors mixed together.The three colors secondary colors purple (also known as violet).green and orange
red + blue = purple
red + yellow = orange
yellow +blue = green
tertiary colors
These colors are made by mixing a primary color with an adjacent secondary color.When naming tertiary colors the primary and secondary color names are joined by a dash ( - ) with the primary always being the first color
yellow + orange = yellow - orange
red + orange =red - orange
red + purple(violet) = red-purple(red - voilet )
blue + purple (violet) =blue- purple (blue -voilet)
blue + green =blue -green
yellow +green =yellow -green
primary , secondary and complement art colors
when presenting a design or an idea your choice of colors is very important. Many surveys have been carried out on the general public to find out what people like.The findings suggest that very young children like bright. vibrant colors (reds .yellow and orange etc......) whilst older people like more gentle or sophisticated colors and tones such as shades of blue.It is very important for a designer to understand the way colors are put together / created as this may help in the selection of the right color scheme for a particular age group.Next time you pass a faster took closely at the colors -the designer has considered them very carefully
THIS IS MY SKETCH
1. what inspire your sketch?
I sketch inspiration for me because of the pattern of the pattern is very interesting and easy to sketched. for me it is very simple pattern sketched in terms of the various forms and there is no limit to make it as a free pattern to be formed according to their own desires. pattern is also very easy for me to put the colors like primary colors, secondary colors and tertiary colors on my sketch.
2. how you placed the color on your sketch?
I put colors like primary colors, secondary, tertiary and ranked in order of primary colors I like the layout very beginning of the pattern, the central part am I put a secondary color, and while I put the tip divided tertiary colors to facilitate my understanding of what difference the primary colors, secondary and tertiary.
3. what you're learned from task 1?
I can learn to understand what the primary colors, secondary and tertiary colors as a base or as the main color. The primary color is the color first base, second base color is secondary, and tertiary color is the third principle. tertiary color is the color combination of primary colors and secondary colors.
4.what you're learned from today's lecture (21st March 2015) ?
I can understand more about the color - basic color or the color wheel. I can share my ideas with everyone about my paintings and my way to say what color it primary, secondary, tertiary in my sketches and how I understand this subject.
task 2: color psychology
Students are required to have a basic understanding of color psychology from the lecture and create an A3 drawing with justification of color usage. Apart from justifications on the color psychology of the artwork, students are allowed to justify their artwork from the aspect of color system, space, hue, lightness, contrast, etc....
what is color psychology?
Color psychology is the study of color as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors can also work as placebos by having the color of pills be certain colors to influence how a person feels after taking them. For example, red or orange pills are generally used as stimulants. Another way in which colors have been used to influence behavior was, in 2000, when the company Glasgow installed blue street lights in certain neighborhoods which resulted in a reduced crime rate. Color can indeed influence a person, however it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color. For example, males reported that red colored outfits made women seem more attractive, while women answered that the color of a male's outfit did not affect his attractiveness.
Color psychology is also widely used in marketing and branding. Many marketers see color as an important part of marketing because color can be used to influence consumers' emotions and perceptions of goods and services. Companies also use color when deciding on brand logos. These logos seem to attract more customers when the color of the brand logo matches the personality of the goods or services, such as the color pink being heavily used on Victoria's Secret branding. However, colors are not only important for logos and products, but also for window displays in stores. Research shows that warm colors tended to attract spontaneous purchasers, despite cooler colors being more favorable.
Color psychology
This is my sketch artwork
(doodle)
This is final artwork
(doodle have entered the picture)
what you're learned from task 2?
what i understand about color psychology is the color that we can think through the manner of service and in terms of color to be served. Psychology color divided into two hot colors and cool colors
TASK 3: THE IMPORTANCE OF COLOR USAGE IN ARTWORK
STUDENTS ARE REQUIRED TO CHOOSE A PRODUCT FOR POSTER ADVERTISING PURPOSES. THE MAIN IDEA IS TO DISPLAY THE IMPORTANCE OF COLORS IN ADVERTISING. THE CORE VALUE OF THE TASK IS FOR THE STUDENTS TO JUSTIFY THE USAGE OF COLORS PRESENTATION ON THEIR ARTWORK.
PRINCIPLE OF DESIGN:
The principles of design describe the ways that artists use the elements of art in a work of art.
BALANCE :
A balance piece of work will have art elements arranged such that different areas draw the viewer's eye around or through the whole piece. Some types of balance are symmetric , asymmetric and radial
CONTRAST :
The difference in quality between two instances of an art element , or using opposing qualities next to each other. For example , black and white (Contrasting value), organic / curvy and geometric / angular , (contrasting lines / shape / forms) , and rough and smooth (contrasting textures)
EMPHASIS ,DOMINANCE AND FOCAL POINT:
Emphasis is created by visually reinforcing something we want the viewer to pay attention to. Focal points are areas of interest the viewer's eyes skip to. The strongest focal point with the greatest visual weight is the dominant element of the work. Element of secondary importance could be termed sub-dominant and elements with the least visual weight subordinate. Isolation leading lines and convergence, contrast , anomaly, size, placement, framing , focus and depth of field, and absence of focal points are some of the strategies used to help create these degrees of importance.
HARMONY AND UNITY:
- Harmonious elements have a logical relationship or progression
- Unity is created by using harmonious similarity and repetition, continuance , proximity and alignment , and closure of design elements in different parts of the work so that the parts RELATE to each other and create a unified whole, that can be greater than the sum of the parts , rather than an ill-fitting and meaningless assortment of
elements.
MOVEMENT:
Using art elements to direct a viewer's eye along a path through the artwork, and or to show movement , action and direction. Also giving some elements the ability to be moved or move on their own , via internal or external power.
REPETITION, RHYTHM AND PATTERN :
Repeating art elements in regular or cyclical fashion to created interest , movement and /or harmony and unity. Rhythms can be random, regular , alternating, flowing and progressive. Classes of pattern include mosaics, lattices , spirals, meanders, waver, symmetry and fractals , among others.
PROPORTION AND SCALE:
Proportion is the relationship of sizes between different parts of a work. For example : how wide it is compared to how tall it is. Some proportions, such as the golden ratio and the rule of thirds , are thought to be move naturally pleasing. Scale is the size of something compared to the world in general- an artwork might be termed miniature, small scale, small scale or life - size, large scale or large than life or monumental.
VARIETY AND VARIATION :
Using a range of different qualities or instances of an art element to create a desired visual effect- e.g , a variety of shapes, colors, etc. Variety can add interest and break the monotony of simple repetitions.
CONCLUSION
The best designers sometimes disregard the principles of design. When they do so, however there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles.
FIRST STEP FOR POSTER
THIS IS MY COURSE WORK FOR A POSTER FOR THE LATEST FASHION GUESS
Sketch 1
Sketch 2
Sketch 3
Sketch 4
Sketch 5(this is selected sketch for my poster)
FINAL SKETCH
THIS IS MY FINAL SKETCH FOR MY POSTER AND DO THIS WITH THE ADOBE ILLUSTRATOR
THE SKETCH 1 I CHOOSE
STARTS DO THE FINAL SKETCH 1 WITH THE ADOBE ILLUSTRATOR
FINAL SKETCH 2
FINAL SKETCH 3
FINAL SKETCH 4
FINAL SKETCH 5
COLOR THEORY
(The first color theory for the first final)
(THIS IS COLOR THEORY FOR THE SECOND FINAL)
THE FIRST FINAL OUTCOME POSTER FOR GUESS SHOWCASE
(this is the work that has been rejected)
FINAL 1
FINAL 2
FINAL 3
(THIS IS THE POSTER THAT HAS BEEN AND SHOULD BE MODIFIED LITTLE BY LITTLE , FROM THE FIRST FINAL AND FOURTH FINAL )
THIS IS SELECTED FINAL OUTCOME FOR MY POSTER GUESS SHOWCASE
PROGRESS BOARD
(AFTER MAKING A POSTER , WE WERE ASKED TO MAKE PROGRESS BOARD)
PROGRESS BOARD 1
PROGRESS BOARD 2
PROGRESS BOARD 3
PROGRESS BOARD 4
PROGRESS BOARD 5
(THIS IS SELECTED PROGRESS BOARD FOR MY POSTER GUESS SHOWCASE)
THIS IS THE MEANING OF COLOR THAT HAVE BEEN USED OR PUT INTO ANY OF MY FINAL WORK
(TURQUOISE)
In color psychology, turquoise controls and heals the emotions creating emotional balance and stability. In the process it can appear to be on an emotional roller coaster, up and down, until it balances itself.
A combination of blue and a small amount of yellow, it fits in on the color scale between green and blue. It radiates the peace, calm and tranquility of blue and the balance and growth of green with the uplifting energy of yellow.
This is a color that recharges our spirits during times of mental stress and tiredness, alleviating feelings of loneliness. You only have to focus on the color turquoise, whether on a wall or clothing and you feel instant calm and gentle invigoration, ready to face the world again!
It is a great color to have around you, particularly in an emergency, as it helps with clear thinking and decision-making. It assists in the development of organizational and management skills. It influences rather than preaching and demanding.
This is a good color to aid concentration and clarity of thought for public speakers as it calms the nervous system, gives control over speech and expression, and builds confidence. Print your speech notes on turquoise and every time you glance down you will feel the effects of the color.
It heightens levels of creativity and sensitivity; it is good at multi-tasking, becoming bored if forced to focus on one thing only. Sometimes thinking can become scattered if surrounded by too much of this balancing color.
Turquoise encourages inner healing through its ability to enhance empathy and caring. It heightens our intuitive ability and opens the door to spiritual growth. It is the color of the evolved soul.
The color turquoise can also be self-centered, tuning in to its own needs above all others. At the same time, it can help us to build our self-esteem and to love ourselves, which in turn supports our ability to love others unconditionally. At its most extreme it can be boastful and narcissistic.
Although it is self-sufficient, it fears being alone and can become aloof and unapproachable when this occurs, making the situation worse.
Turquoise has strong powers of observation and perception and can be quite discriminating. It has the ability to identify the way forward, the way to success, balancing the pros and cons, the right and wrong, of any situation. It is a good color to use when you are stuck in a rut and don't know which way to move.
This is a color that can sometimes be impractical and idealistic and remote from emotional reactions, appearing excessively cool, calm and collected.
Too much of this color in your life may give you an overactive mind and create emotional imbalance, making you either over-emotional or non-emotional.
Too little turquoise in your life may cause you to withhold your emotions, resulting in secrecy and confusion about your direction in life.
From a negative perspective, the meaning of the color turquoise relates to being either over-emotional or non-emotional, lacking communication skills, being unreliable and deceptive.
(GRAY)
From a color psychology perspective, gray is the color of compromise - being neither black nor white, it is the transition between two non-colors. The closer gray gets to black, the more dramatic and mysterious it becomes. The closer it gets to silver or white, the more illuminating and lively it becomes.
Being both motionless and emotionless, gray is solid and stable, creating a sense of calm and composure, relief from a chaotic world.
The color gray is subdued, quiet and reserved. It does not stimulate, energize, rejuvenate or excite.
In the meaning of colors, gray is conservative, boring, drab and depressing on the one hand and elegant and formal on the other, yet never glamorous.
Gray conforms - it is conventional, dependable and practical. It is a color of maturity and responsibility, associated with the gray hair of old age. It will never be the center of attention, the dynamic leader or the director - it is too safe and toned down.
It can stifle and depress energy but it is also the stable base from which the new and positive can come.
Gray is controlled. It has a steadying effect on other colors with which it comes into contact, toning down the stronger and brighter colors and illuminating the softer colors. Rarely is gray a perfect mix of black and white - it often has elements of other colors such as blue, green, pink, mauve or yellow within it which lift it and energize it.
Too much of the color gray creates sadness and depression and a tendency to loneliness and isolation. Add some color to change this.
Most people are indifferent to gray- it relates to the corporate worker in the gray suit - conservative, reliable, formal and independent and maybe boring.
(WHITE)
White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.
In color psychology white is the color of new beginnings, wiping the slate clean, so to speak. It is the blank canvas waiting to be written upon. While white isn't stimulating to the senses, it opens the way for the creation of anything the mind can conceive.
White contains an equal balance of all the colors of the spectrum, representing both the positive and negative aspects of all colors. Its basic feature is equality, implying fairness and impartiality, neutrality and independence. It is interesting to note that babies come into the world with a perfect balance of white, ready to imprint their lives with all the colors of the spectrum (hopefully!) from all their life experiences.
White is totally reflective, awakening openness, growth and creativity. You can't hide behind it as it amplifies everything in its way.
The color white is cleanliness personified, the ultimate in purity!! This is why it is traditionally worn by western brides, and the reason why doctors wear white jackets.
White is a color of protection and encouragement, offering a sense of peace and calm, comfort and hope, helping alleviate emotional upsets. It creates a sense of order and efficiency, a great help if you need to declutter your life.
White offers an inner cleansing and purifying of your thoughts, emotions and, ultimately, your spirit, refreshing and strengthening your entire energy system.
While there are very few negative connotations to white, particularly in western culture, too much white can be cold, isolating and empty. It implies a feeling of sterility, detachment and disinterest, providing little stimulation for the senses.
In other cultures it is traditionally related to death and mourning. In these cultures death usually means the end of one life and the beginning of another, moving forward to a new life, so the color psychology meaning of new beginnings still holds.
White may indicate the completion of a cycle in your life - you may find you have a desire for white clothing or white in your surroundings at a time when you are moving in a new direction in your life - for example, planning an overseas trip for the first time, or moving house after a long time in one place, or in seeking a new relationship or a new career direction.
Many people use white as a recall of their youth and innocence. It reminds them of a time when their lives were easier and less complicated.
White is used in many medical practices such as dental surgeries and doctors' rooms as an indication of cleanliness and efficiency; however it also can give the feeling of sterility and coldness of emotions and may lead patients to think the doctor or dentist won't relate to them on an emotional and personal level. It can be too clinical and sterile.
Too much white can cause feelings of isolation and emptiness; it can be too pristine and immaculate, making you feel as though you can't make a move for fear of upsetting it or creating a mess.
RED
This color is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy.
Red is energizing. It excites the emotions and motivates us to take action.
It signifies a pioneering spirit and leadership qualities, promoting ambition and determination.
It is also strong-willed and can give confidence to those who are shy or lacking in will power.
Being the color of physical movement, the color red awakens our physical life force.
It is the color of sexuality and can stimulate deeper and more intimate passions in us, such as love and sex on the positive side or revenge and anger on the negative.
It is often used to express love, as in Valentine’s Day, however it relates more to sexuality and lust, rather than love – love is expressed with pink.
At its most positive it can create life with its sexual energy, or use its negative expression of anger and aggression to fuel war and destruction.
The color red can stimulate the appetite, often being used in restaurants for this purpose. It also increases craving for food and other stimuli.
Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful.
In Eastern cultures such as China red is the color for good luck. Although times are changing and many Chinese brides now wear white, it is traditionally the color for weddings. In Indian culture it symbolizes purity and is often used in their wedding gowns.
BROWN
The color brown is a serious, down-to-earth color signifying stability, structure and support.
Relating to the protection and support of the family unit, with a keen sense of duty and responsibility, brown takes its obligations seriously. It encourages a strong need for security and a sense of belonging, with family and friends being of utmost importance.
In the meaning of colors, brown is the color of material security and the accumulation of material possessions.
The color brown relates to quality in everything - a comfortable home, the best food and drink and loyal companionship. It is a color of physical comfort, simplicity and quality. From a negative perspective it can also give the impression of cheapness and stinginess in certain circumstances.
Brown is friendly and approachable. It is loyal, trustworthy and dependable in a practical and realistic way.
In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground.
It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort.
It is a practical and sensible color which implies common sense. It hides the dirt!
The color brown is associated with wholesome, natural and organic produce and anything related to the great outdoors, agriculture and farming.
Brown is a frugal color - it is not associated with frivolity, excess or waste in any form. While it is materialistic, it values quality above all else, and everything in moderation.
Some browns can show a degree of sophistication or elegance, depending on other colors associated with the brown. For example, brown with a soft white or ivory can appear stylish and classy, although more casual than black with soft white or ivory.
Brown suppresses the emotions, creating a safe haven from the stresses of the outside world within which problems can be contemplated and solved.
Brown is a color of structure, although by no means does it encourage perfectionism - rather it encourages orderliness and organization.
The color brown gives reassurance. It is quietly confident but never the life of the party! Brown does not seek attention - it prefers to stay in the background, allowing other colors around it to shine.
Brown is solid with strength and maturity. It prefers to function in its own safe little world - it is not carefree and spontaneous and doesn't like surprises. It can be considered dull, boring and unexciting by many. In fact it is one of the least preferred colors in the western world, along with orange and yellow.
Brown is a predominant color on the planet, along with green. Brown is comforting and stabilizing, while green is balancing and rejuvenating, just what we all need to help us deal with the stresses of modern life.
The psychological meaning of the color brown can vary slightly depending on the colors which are mixed together to create the brown. Brown can be a combination of black, yellow, orange, red, gray, green, blue, pink and purple, and each of the colors in it will add a variation to the meaning.
BLACK
The color black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world.
In color psychology this color gives protection from external emotional stress.
It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence.
Black is the absorption of all color and the absence of light.
Black hides, while white brings to light.
What black covers, white uncovers.
We all use black at various times to hide from the world around us in one way or another. Some of us use it to hide our weight; others among us use it to hide our feelings, our fears or our insecurities.
In color psychology, black means power and control, hanging on to information and things rather than giving out to others.
Black is intimidating, unfriendly and unapproachable because of the power it exudes.
Black is intimidating, unfriendly and unapproachable because of the power it exudes.
It can prevent two-way communication because of its intimidation. The salesman wearing all black will make a lot of sales, but no friends! It radiates authority, but creates fear in the process.
Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power.
Black absorbs negative energy. It is useful to carry something black with you to protect you from harm and negativity when traveling or when going about your usual daily activities outside your home.
People who like black may be conventional, conservative and serious, or they may think of themselves as being sophisticated or very dignified.
The color black is often seen as a color of sophistication, as in 'the little black dress', or 'the black tie event'.
Affluent and success orientated women often choose black as it can give an impression of elegance, sophistication and confidence.
Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie creating an air of mystery and intrigue. It can also imply submission to another (including a sexual partner), similar to the priest wearing black robes in submission to God.
Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie creating an air of mystery and intrigue. It can also imply submission to another (including a sexual partner), similar to the priest wearing black robes in submission to God.
Black is the end, but the end always implies a new beginning. When the light appears, black becomes white, the color of new beginnings.
Teenagers often have a psychological need to wear black during the stage of transition from the innocence of childhood to the sophistication of adulthood. It signifies the ending of one part of their life and the beginning of another, allowing them to hide from the world while they discover their own unique identity. It is important they go through this stage but a worry when it continues on into adult years if they continue to wear black to the exclusion of other colors.
Too much black can cause depression and mood swings and create a negative environment. Combined with white only, it can create an argumentative atmosphere.
It is best to use some color with black to lighten and brighten its energy.
LIGHT BLUE
This color is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way.
From a color psychology perspective, blue is reliable and responsible.
This color exhibits an inner security and confidence.
You can rely on it to take control and do the right thing in difficult times.
It has a need for order and direction in its life, including its living and work spaces.
This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation.
It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the metabolism. The paler the blue the more freedom we feel.
In the meaning of colors, blue relates to one-to-one communication, especially communication using the voice - speaking the truth through verbal self-expression - it is the teacher, the public speaker.
The color blue is idealistic, enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals.
Blue's wisdom comes from its higher level of intelligence, a spiritual perspective.
Blue is the color of the spirit, devotion and religious study. It enhances contemplation and prayer. On the other hand, blue's devotion can be to any cause or concept it believes in, including devotion to family or work.
Blue is the helper, the rescuer, the friend in need. It's success is defined by the quality and quantity of its relationships. It is a giver, not a taker. It likes to build strong trusting relationships and becomes deeply hurt if that trust is betrayed.
Blue is conservative and predictable, a safe and non-threatening color, and the most universally liked color of all, probably because it is safe and non-threatening. At the same time blue is persistent and determined to succeed in whichever endeavors it pursues.
Change is difficult for blue. It is inflexible and when faced with a new or different idea, it considers it, analyzes it, thinks it over slowly and then tries to make it fit its own acceptable version of reality.
Blue is nostalgic. It is a color that lives in the past, relating everything in the present and the future to experiences in the past.
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