NAJIHAH MY DESIGN: CORPORATE IDENTITY

Task 1: Research: Logo Design Elements and Principles

The history of Warner Brothers is an interesting one.

This documentary is about the Warner Brothers and their studio. However, unlike other documentaries about film studios, this was more like a home movie in many ways--with one of the granddaughters of the original Warner Brothers narrating and talking with some family members about their recollections (in addition to all the film historians who comment). This gives it a rather intimate feel but also made you wonder how objective the production was. For example, I often find that autobiographies are FAR less interesting than biographies because they tend to tell the tale from a far from neutral point of view. Now I am NOT saying this film does this exactly. There is quite a bit of dirt in the film about the animosity between Jack and Harry--making Harry sound like a swell guy and Jack akin to Satan. But I did wonder about the film at times--especially concerning Harry Warner's adoption of his niece, Lina. What would a neutral party say about all this?

There were a lot of neat facts about the studio. I loved learning how the KKK sued Warner for their depiction in "Black Legion"! Or, how the studio was the first to refuse to sell movies in Germany and made the first anti-Nazi film from Hollywood--even when the nation was firmly in the isolationist camp. Interestingly, the film really didn't focus so much on the stars of the day--but more on the day to day behind the scenes events. I liked this, as if you want to see more about Cagney or Bette Davis, a documentary about them would make a lot more sense.

Overall, this is the sort of film that movie lovers like myself
love--especially those who adore Hollywood during the classic years of the 1920s-40s. Fascinating--as it's filled with wonderful little stories and facts that film buffs will love. My only real problem with the film is that there is just too much material for a film that's just a bit over 90 minutes long. A mini-series would really due more justice to the history of this amazing studio.

Oddly, while the documentary was filled with a lot of film
clips, some of them were of pretty poor quality--particularly the grainy and washed out one from "Giant". I am really not sure why this was the case.

Through the years the studio logo went through changes as well

1923-1929

The original version of the logo already had a shield

(it’s unclear why it was chosen) and the WB, but also

a picture of the actual studio.

1929-1936

Here the picture of the studio has disappeared and the letters WB fill the whole shield. The text shows “WARNER BROS. PICTURES, Inc and The Vitaphone Corp. present” Vitaphone was a sound film process used on feature films and nearly 1,000 short subjects produced by Warner Bros. and its sister studio First National from 1926 to 1930. Vitaphone was the last, but most successful, of the sound-on-disc processes.The soundtrack was not printed on the actual film, but was issued separately on 16 inch (40 cm) and, later, 12 inch (30 cm) phonograph discs recorded at 33 1/3 rpm, a speed first used for this process. The discs would be played on a turntable indirectly coupled to the projector motor while the film was being projected.

1936 - 1937

In the next version of the logo the shield zoomed into view out of the clouds, followed

by the text “WARNER BROS. PICTURES, Inc. Present” appearing over it.

1938 - 1948

The logo has now has mor depth to it and a banner has the text “ WARNER BROS . PICTURES , INC ”. on it.

1948 - 1967

The classic WB logo colors, gold and blue, are introduced. Sometimes the clouds are the background, but it’s also shown superimposed on the movie itself, as is the case in this screenshot from Rope.

1967 - 1970

At the end of the sixties a big change was made to the logo as Seven Arts productions acquired a controlling interest in Warner Bros. It appeared in yellow or white and was quite simple.

1970 - 1972

When the newly Formed Warner Bros - Seven Arts was acquired by Kinney National Company it decided to drop the Seven Arts from the name and the logo changed

again.

1972

Only used for a very short period, the logo looked like it had in the past.

1972 - 1984

In 1972 the logo was redesigned by the legend himself, graphic designer Saul Bass and has a stylized W.

1984 -2001

In 1984 the classic logo returned with not a lot of difference compared to earlier versions.

1998 - 2001

In 1998 a CGI version of the logo was introduced which started with a picture of the studios, a ripple going across it and slowly turning to reveal the logo.

Task 1: Research

Info graphic

The first info graphic not I choose

The second info graphic I choose that

Assignment 1

Color Psychology

Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion.

Orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality.

With the meaning of colors, in color psychology, yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.

Green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings.

Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity.

Purple is the color of the imagination. It can be creative and individual or immature and impractical.

The color meaning of turquoise is communication and clarity of mind. It can also be impractical and idealistic.

The color psychology of pink is unconditional love and nurturing. Pink can also be immature, silly and girlish.

White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.

Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.